BONDS the biggest babywear brand in Australia has now bounced to Great Minds to handle its PR and Influencer Marketing.
BONDS are an iconic brand down under, with their now-famous Wondersuits having built up such a following that some items swap hands for thousands of pounds.
Maybe the appeal is their unique designs, incorporating bright and bold colours, but also because they are truly a blessing in disguise for parents. They have a unique two-way zip, allowing parents to pop it on and off their child in record time, making changing time a breeze.
With some eye-catching, fun designs and innovative products, this brand is destined to make any new-born feel like a little fashionista.
With the brand now stocked in John Lewis, Next and Zalando.com, BONDS already have quite a following. Our remit is to support the brand with a product PR push in key baby and parenting titles, as well as help them target some key mummy influencers and the odd celebrity or two.
We’ve only just come on board but have already secured coverage in Mother & Baby, My Baba and Baby Magazine. Plus, we have identified and worked with key influencers and celebrities such as Abbey Clancy with her newborn son Jack.
BONDS is our new little baby and we can’t wait to see how the brand grows with the activity we have planned.
Great Minds, we get your audience to think…alike.