Great Minds has been appointed to drive PR coverage and link building activity for CBD and health brand Naturecan. The range is trusted and used by celebrities and professional athletes, such as ex-cricketer and TV personality, Freddie Flintoff.
The campaign will cover product placement across the whole range from oils, to protein powder, gummies, beauty products and more.
Alongside this activity, Great Minds, will be utilising the many celebrities and sports personalities that use the brand to create exclusive video content for the website, but also for media in order to explain the benefits of CBD on general health and wellbeing.
Gary Bramwell, comments: “This is a great brand to be working on and we are looking forward to spreading the Naturecan message and raise awareness of the key health benefits across the entire range.”