Great Minds has been appointed by Prosperous Life, the pre-paid funeral plan provider, to create a new positioning and drive a new marketing push for the business.
The new positioning “Plan today. Enjoy tomorrow” will run through the entire marketing activity both on and offline and will highlight the importance of planning for what will eventually happen to us all. In addition, as well as focusing on the benefits of planning for later life, the business will also become more ‘lifestyle’ in its approach and offer advice and inspiration to help customers enjoy their life.
The new brand design brings to life this new positioning with a significant move away from the previous look and feel to incorporate brighter colours, a modernised logo, as well as featuring a family of owls spanning the generations from a child to grandparents.
Gary Bramwell commented: “No one really likes to think about the end of their life, but it really is an important decision that can relieve the financial and emotional burden on your family when the time comes. With the new brand positioning, we want to help people by providing sound advice and encouraging families to talk about planning for later life. We have some exciting plans for the rest of the year as we look to carry out campaigns across TV, radio, digital, PR and print as well as other activity incorporating charity partnerships.”