Great Minds appointed branding agency No Chintz, to help us develop a brand identify that not only brings alive our personality, but also sets us apart.
No Chintz designed an identity which uses pixelated gradients and monospaced typography to represent the bringing together of two sides — the synthesis of a clients’ message within the minds of their audience.
The colour palette is made up of a selection of vivid tones that represent Great Minds bold approach and energy. The design creates instantly ‘ownable’ imagery and twists common social media phrases to create something memorable – #OGM Oh Great Minds, rather than #OMG
The pixel identity was carried through to branded collateral such as the business cards, then onto the web design balancing the graphics and colours to create a smooth user experience. With the design created, the build was handed over to Miller & Co replicate it on site.
No Chintz and Great Minds. We think alike.
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